We Shift Narratives

Through compelling popular campaigns, we raise awareness about the realities of factory farming, cultivating empathy for farmed animals and mobilising more institutions and individuals to make a difference.

The more supporters, the more we can sway policymakers, move leading food companies to practise higher-welfare sourcing, and make cascading impacts that inspire broader societal shifts.

Our movement has so many potential allies. So many people love animals. Many recognise farmed animals as sentient and know that factory farming harms animals, the planet, and human health. To make lasting changes that help animals and prevent their suffering, we need to bring together many diverse individuals, organisations, campaigns, strategies, and stories.

One way we do this is through volunteer-led hubs in key cities worldwide, including Malaysia’s Kuala Lumpur. Hubs consist of volunteer leaders committed to coordinating and growing a volunteer community that takes regular action in support of local initiatives or global Mercy For Animals campaigns. By growing a strong, positive community, we can drive real lasting progress for farmed animals in Malaysia and around the world.

We also partner with influential figures who share our passion for animal protection. Their voices and platforms raise awareness and inspire far-reaching change. Through meaningful media collaborations and thought-provoking coverage, we ensure our message resonates with audiences everywhere. Add our eye-opening campaigns, and we are poised to create unstoppable momentum towards a brighter future for farmed animals.