We’re excited to announce the launch of Jom Makan Veg!, a brand-new, comprehensive guide designed to make eating plant-based in Malaysia simple, affordable and delicious.
What’s Inside the Jom Makan Veg! Guide?
This 25-page guide is packed with culturally relevant, practical resources to help anyone curious about plant-based living in Malaysia take the first step with confidence.
Inside you’ll find everything you need:
- 12 plant-based recipes Malaysia loves: Flavourful, familiar dishes reimagined with plant-based ingredients by local food enthusiasts.
- 15 pages of educational content: Covering health benefits, environmental and ethical impacts and easy ingredient swaps.
Our goal is to demystify plant-based eating for Malaysians, showing that it doesn’t have to be expensive, complicated or foreign to our food culture.
Whether you’re looking to improve your health, reduce your environmental footprint or make compassionate choices for animals, Jom Makan Veg! is here to guide you.
Why Jom Makan Veg! Matters
Shifting to a plant-based lifestyle isn’t just about changing what’s on our plates—it’s about rethinking how our daily choices can shape a healthier, kinder and more sustainable Malaysia. Jom Makan Veg! was created to address the real challenges Malaysians face when considering plant-based eating and to provide tools that make the journey approachable and rewarding.
- Raise Awareness: Highlighting the health, ethical and environmental benefits of a plant-based diet.
- Educate and Empower: Providing practical, culturally relevant resources for at least 10,000 Malaysians ready to give vegan eating a try.
- Break Misconceptions: Addressing common concerns like cost, accessibility and cultural fit.
- Build Community: Creating a shared resource to inspire and connect advocates in Malaysia’s growing plant-based movement.
A Plant-Based Lifestyle Guide for Malaysians
What makes Jom Makan Veg! unique is its focus on local tastes, ingredients and lifestyles. From tips on shopping smart to adapting favourite dishes with plant-based swaps, every page is crafted to make plant-based living feel at home here in Malaysia.
Recipe Contributors:
- Chef Dave Vegan Journey — Chef Dave is a vegan chef dedicated to veganising traditional Malaysian cuisine in order to show that a plant-based lifestyle is more accessible than you might think. In the Jom Makan Veg! guide, he shares recipes for Vegan Mayo, Sambal Tumbuk, and Chettinad ‘Mutton’ Curry.
- Raw Chef Yin — Raw Chef Yin is Malaysia’s raw-vegan celebrity chef with five books, a cooking show, and countless demos and workshops under her belt. Get ready to be blown away by her raw Carrot Rendang recipe!
- Vicked Good — With a central bakery in Damansara Perdana and a small retail outlet in Paradigm Mall in Petaling Jaya, Vicked Good aims to please with their assortment of cakes, breads, and pizzas. They have kindly contributed their Cranberry Scones recipe in our Jom Makan Veg! guide.
- Kasthuri Jeyapalan — As a home cook, Kasthuri shares her amazing vegan recipes on her Instagram and TikTok pages under the alias “fooditelan”. She has kindly contributed five recipes in the Jom Makan Veg! guide.
- Azlan Shah Alladin — If you love ice cream but don’t own an ice cream machine, the No-Churn Chocolate Ice Cream recipe is for you! Azlan, a vegan entrepreneur, shares this special recipe in the Jom Makan Veg! guide.
- Anna Lees — Anna is the founder of Culinova Consulting, helping restaurants, hotels, and catering companies increase profits by strategically integrating high-margin plant-based and sustainable options into their menus. In the Jom Makan Veg!, she shares her Chickpea Noodles with Tomato Sauce recipe.
Be Part of the Plant-Based Movement in Malaysia
We invite you to download the mobile-friendly guide, try out the recipes and share it with friends and family. By taking small steps together, we can create a healthier, kinder and more sustainable future for all.
👉 Get a copy of Jom Makan Veg!—the essential plant-based guide Malaysia has been waiting for.
